Popular Nigeria hip hop artiste, Innocent Idibia aka TuFace has advised Akwa Ibom people to love one another and continue to unite in order to accelerate the transformation of the state.
2Baba as he is fondly called who was one of the guest artiste on ‘Akwa Ndia’, a year end concert held in Uyo, the Akwa Ibom state capital as part of celebrations for the festive season in the state described Akwa Ibom as a blessed land that has what it takes to launch itself into global prominence if the people will unite.
The year-end concert was conceived to positively engage the youths away from restlessness and social disturbance in promoting the Government’s resolution of peace and security in the state kicked off at 6pm December 30th lasted till 6am of January 1st, 2020.
The event which also featured performances by DJs Neptune and Sose also had Comedians and a special appearance by the legendary Mr Xto and Udo Miriam also included a spectacular 30mins display of fireworks, lasers and sky lanterns release to herald in the new year and decade.
Akwa Ndia sponsored by Coca-Cola, according to the organizers is an entirely private sector event and is the brain child of ‘The Xperience Council’, a collaborative project between media buying Agency, ‘Maximedia Global Ltd’ and Soulcomms’ Limited a leading Strategic Communications and Engagement Company.
Speaking on the initiative, Mojisola Saka, the Chief Operating Officer of Soulcomms Ltd, Akwa Ndia is a platform to promote the rich culture and unbeatable warm hospitality of Akwa Ibom. It is a showcase of Akwa Ibom as Nigeria’s next big destination. It is about the fun, merriment, excitement and the boisterous life and “jollification” of Ibomites.
“Akwa Ndia is about life, fun, merriment, excitement and the boisterous “Jollification” of Akwa Ibomites. “Ndia” means merriment, which is apt considering the time of the year we are hosting this event. Thus, the value in our strategic idea “Akwa Ndia” is intended to leverage our reputation, expertise and the famed hospitality of Akwa Ibom.” She added
For Femi Adefowokan, Managing Director of Maximedia Global Ltd, the choice of a local theme was to create a sense of pride and ownership by the indigenes, same as Dakkada. We have strongly leveraged our reputation, expertise and goodwill in funding and promoting this great platform of audience engagement with the support of our corporate partners.
In his words, “Akwa Ndia is modeled after similar fireworks showcases that herald the New Year across the world and we have a 5-year commitment to hosting this annual event in the State “.
It is also one of several initiatives designed by The Xperience Council to stimulate the local economy and investments through uniquely designed consumer experiences for the next 5 years.
