The Cherie Blair Foundation for Women in collaboration with Nigeria’s most customer-focused telecommunication company, 9mobile, has opened a new vista of opportunity for Nigerian business women with the entrant of HerVenture into the Nigerian market.
The HerVenture app is a rewarding innovation that enables women entrepreneurs to gain business skills and connections to transform their businesses.
Through bite-sized easily digestible swipe-able cards, quizzes and videos, HerVenture provides a learning experience that fits around women’s busy schedules. As a result, HerVenture will support the growth, profitability and sustainability of women’s enterprises. This will enable the upscaled provision of integrated mobile business support services for women entrepreneurs in Nigeria.
Commenting on this strategic partnership with Cherie Blair Foundation for Women, the CEO of 9mobile, Alan Sinfield, stated that 9mobile recognizes the importance of leveraging its technology to support very important segments of society like women, to build and grow resilient businesses through this pandemic and beyond.
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Alain said that “We’re delighted to be working with the Cherie Blair Foundation for Women to support their efforts to advance women’s entrepreneurship potentials in Nigeria. Building on this success, the partnership aims to help thousands more women-owned MSMEs to survive the pandemic by facilitating the uptake of the app’s COVID-adapted offer to women entrepreneurs”.
Over 20,000 women entrepreneurs have been supported through HerVenture in Nigeria so far, with 99 per cent finding the training delivered on the app to be very useful. Users found that, on average, their profits increased by 38 per cent, and 88 per cent of users increased their customer numbers. 89 per cent of the Nigerian women using the app also reported that the networks they had developed in the app had been helpful.
According to Susan Shagbo, a woman entrepreneur in Nigeria who has successfully used HerVenture to support her business, “the app is Fantastic and fully loaded. It gave me great insights on how to navigate and grow my new business. I recommend this beautiful app for every woman considering to become an entrepreneur or already an entrepreneur, your business will experience tremendous growth after going through the different modules.”
On her part, the CEO of the Cherie Blair Foundation for Women, Helen McEachern, expressed satisfaction to be working with 9mobile to help bring HerVenture to more women in Nigeria. “Mobile companies have a powerful role in steering women to the support, products and services they need to grow their businesses and support economic recovery. Through working with the Foundation, 9mobile is helping to level the playing field for women entrepreneurs with the essential skills they need to make their businesses resilient and grow when they could very easily go backwards.”
