Manufacturers have lamented the impact of foreign exchange (forex) crisis in importing raw materials needed for their operations.
Speaking during the tour of Hayat Kimya Nigeria factory in Agbara, Ogun State, its Sales Director, Motayo Latunji, said the forex crisis is not only impacting the business, but all FMCG businesses in Nigeria.
“If you are a manufacturer, and some quantity of your raw materials are being imported, its a tough time. The forex is not only high, but not easy to find. The supply chain issue is also impacting businesses. The cost of operation is very high and everything keeps going up given the level of depreciation of the naira against other foreign currencies,” he said.
Latunji, said that despite the forex challenge, the company will continue to deliver quality products, even as it expresses trust in Nigeria’s economy.
He also shared a deeper insight on the distribution and accessibility of Molfix products produced by Hayat Kimya Nigeria.
“Hayat Kimya Nigeria has a strong distribution network, and our sales team are spread across the 36 states of the country, we also ensure that our products are accessible to all economic class citizens, we believe this is a sole approach we use in creating value with our product,” he said.
Also speaking, Head of Marketing, Roseline Abaraonye, said the company makes constant research and understands the need for consumers to have freedom of choice and our focus remains delivering a consistent high quality for our consumers to show the brand cares for babies and their mums.
“We are on a Happiness movement journey with all our Mo’Mums and Mo’Babies. Despite all challenges and difficulties in the world and market, we believe in Nigeria, and we will continue to give the best diapers to the Nigerian mothers and babies. We believe Nigerians deserves the best and we are committed to deliver the best to them,” she said.
The company hosted its brand ambassador, Funke Akindele-Bello, Mo’Mums, members of the press and mummy influencers; Tuke Morgan, Fab Mum and Nazom’s corner for a facility tour.
Factory Manager, Hayat Kimya Nigeria, Sulaimon Atanda said: “We are delighted to have you all at the Hayat Kimya Factory. We are always thinking of innovative ways to make our products delivered in it’s best form”
Atanda also mentioned that “with the intention of standing out from the crowd, raw materials in the factory must meet the standards of human, machine, quality control and good manufacturing service before being processed for consumption. He added, “The factory is run by Nigerians, locals to be precise in an effort to help the government curb the issue of unemployment in the society”.
The factory boasts of a state-of-the-art high technological microbiological lab that ensures the diapers are void of microorganisms that will affect the child with the conduction of aging tests to ensure that the diapers can be stored in any kind of temperature or environmental condition without causing damage.
Funke Akindele-Bello, Brand Ambassador of Molfix Diapers, commended the brand for being innovative and a major support to mothers and babies.
She added that Molfix brand creates a different approach for the safety and quality of the products. She contributed that the Hayat Kimya group has paved a way for youths in the society by creating job opportunities.
The goal of the facility tour was to deliver a deeper insight to provide intimate knowledge of the Molfix brand to the company’s brand ambassador and influencers and further give insight to the manufacturing processes and quality management to general public.